An analysis of the marketing strategy and concept of euronova in the czech republic
Marketing plan - want to keep up-to-date about how the czech republic presents itself abroad.
Trial companies within the czech republic with the orientation to marketing activities the methods used in the paper are secondary analysis of statistics, 1: synergic marketing concept model (kotler, keller, 2007 šimberová, 2008) .
Czech republic - market entry strategyczech republic - market entry that fit into a successful regional strategy, with hungary a close third. Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
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